I personally don’t think that DNA as a selling point is very honest. Specially in the way that most people would think that it’s reconstructing your DNA by adding something directly into it.

I’ve asked a couple of people about it… so I guess that’s the normal understanding.

I happened to write a short post about Nivea’s DNAge when it first appeared here in Portugal. A couple of people have left some good comments if you’re interested.
http://my.biotechlife.net/2006/10/15/does-niveas-dnage-do-what-it-says/

Rick: I knew I’d read someone’s post about Nivea DNAge and I couldn’t remember where! So glad you shared your post with us. I’ve added it to my post.

BTW, I liked your comment:

It seems so misleading that, all I can say is that genetics must be the next big buzzword… They just stick the word in anywhere they can and it’s spiralling around every little inch of the website.

lol

Thanks for the link. I didn’t mean to spam link or anything. I just thought that the comments on my post would add to yours.

Anyhow, I still find DNA to be used in the wrong way. And even the “scientific” information they offer over at Nivea’s site is rather unfocused and beating-around-the-bush, so to say.

Rick: Oh, no. I didn’t think you were spam linking. It was very relevant.

There are probably a few reasons why Nivea’s info is so vague –

1. The claims they make about efficaciousness probably have a wide margin of error.
2. They’re afraid people won’t really understand the complexity of DNA.
3. It’s all about marketing, baby. DNA is hot and it sells.

This DNAge product has brought up a lot of talk on certain forums and such. And it is one of the most searched words that end up at my site.

I was just Googling “DNAge” and my blog pops up quite high in the results.

[...] Beauty by DNA. Personalized skin care targeted to your very own DNA – its already here, and you will see more and more of it. Is it BS? [...]

I definitely recommend the Remergent DNA Repair formula. It helped reduce my dark spots and scars and makes my skin glow. I always use it during the summer, it helps protect and repair my skin from the harsh sun. It does sound weird, putting DNA on your face, but if it works, the name doesn’t matter!

I think the best selling point of any skin care product is – it flat out works – without side effects, messy add-ons, fancy words and who knows what else.

A lot of my friends have shown disgust with what a new skin care product promised and what the results were.

Personally, when I pay for a skin care product, I expect it to work well- period.

What the “mirror on the wall shows me back”, so to speak, that’s what matters the most for my pocketbook and how happy I feel about a product.

My personal observation: If they flipped budgets for skin care creams from mostly advertising and a little bit of quality the other way, we’d all have beautiful skin and save some money, too.

Kate