by Dr. Hsien-Hsien Lei
Posted May 22, 2007 in DNA Products, DNA in General
Google has invested $3.9 million in 23andMe along with Genentech and two venture capital firms, New Enterprise Associates and Mohr Davido Ventures. 23andMe is a personal genome company that wants to help consumers get in tune with their genes. Check out the blurb on the newly revamped front page:
Even though your body contains trillions of copies of your genome, you’ve likely never read any of it. Our goal is to connect you to the 23 paired volumes of your own genetic blueprint (plus your mitochondrial DNA), bringing you personal insight into ancestry, genealogy, and inherited traits. By connecting you to others, we can also help put your genome into the larger context of human commonality and diversity.
A Facebook-like service centered around our genomes? Could be. But it also promises to be much more, encompassing genealogy, personalized medicine, and gene-targeted drug therapy. Their potential comes down to the genetic data they already have and the data customers will be contributing.
Our goal is to allow individuals to gain deeper insights into their ancestry, genealogy and inherited traits and, ultimately, the option to work together to advance the overall understanding of the human genome.
I had the opportunity to meet with co-founders Linda Avey and and Anne last month. Although I still don’t know any juicy details about 23andMe, I’m holding them to the promise that they’ll give me something to share with all of you as soon as they’re ready. (By the way, I liked that Linda and Anne, along with board member Esther Dyson, all wore pink for the About Us page. I’m partial to pink myself.)
Related stories reporting on the investment:
- 23andMe Exits Stealth Mode
- New Enterprise Associates Joins Series A Investment in 23andMe
- A distracting development – and a biotech investment – from Google
- Google puts $3.9M in co-founder’s wife’s biotech startup
- Google’s (Newly) Related-Party Deal
- 23andMe and Google
- Google, Genentech fund personal-genetics startup 23andMe
- Googley bio
- Google Me This, Google Me That
- Google wants $4 billion drug ad market in 23andMe
Original source: Reuters, May 22, 2007
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