I like me some CAPS whenever they look cool but I’ll give Annalee the benefit of the doubt. She’s still not off the hook for her other nonsense, though.

I confess to sharing the mainstream media’s bias against overly enthusiastic capitalization schemes in company names. At the WSJ, style dictated that some of the wilder examples be toned down, which is why “deCODE” has always been DeCode there (a habit I haven’t shed). I suspect the SF Bay Guardian is the same way, although I’m sure it would hate the comparison to the mainstream media.

Also, recall that the Bay Guardian is a free, determinedly left-leaning weekly in SF Bay Area, so they operate under different journalistic standards :-).

EyeonDNA ftw!! \o/